SYBCOM SEM 3 MCQ'S ADVERTISING

 SYBCOM SEM 3 MCQ'S ADVERTISING

Select the correct alternative out of the followings:

1.     Advertising is paid form of providing information through media.

               (Advertising, Publicity, Salesmanship, Sponsorship)

2.     Positioning is an element of IMC. ( IMC, Selling, Distribution, Demand)

3.     Just dial services is a form of  direct marketing.( direct, Indirect, Personal, Non personal)

4.     Advertising helps to develop Brand Image  ( Image, Fatigue, Disrespect, Respect)

5.     Trade mark was a form of advertising in  preprinting stage.( preprinting, post printing, global, digital)

6.     1^st American Ad. Agency was started by Volney Palmer (Volney Palmer, Philip Kotler, George O’Well, Peter Drucker)

7.     1^st Indian Ad. Agency was B. Dattaram ( S. Ayyangar, B. Dattaram, K. Mathur, H. Balsunder)

8.     Printing Press was invented by Gutenberg ( Gutenberg, Marconi, Baired, Kotler)

9.     1^st Indian Newspaper was. Bengal gazette   ( Bengal gazette, Shimla Gazette, Darpan, Mashal)

10.               1^st radio commercial was published in the year 1992.

 

11.               ABC was set up in India in the year, 1961  (1948. 1957, 1955, 1961)

12.                ASCI  is a self-regulatory body.( ABC, INS, IMRB,ASCI)

13.               , Product is not an active participant in Advertising.  ( Media, Advertiser, Government, Product)

14.               introductory stage is second stage in PLC .( Introductory, Growth, Maturity, decline)

15.               decline stage is 4^th  stage in PLC(   Introductory, Growth, maturity, decline)

16.               Retentive advertising is released during decline stage PLC(  Introductory, Growth, maturity, decline)

 

17.               Primary advertising is for Branded product. ( Branded, Unbranded, Fake, Harmful)

18.               Buy today n save Rs. 200/ is an example of Direct action advertising.

(Direct action, indirect action, Primary, Secondary)

19.               Car cards is printed form of advertising. ( Indoor, outdoor, printed

20.               Electronic advertising is also called  digital  advertising.( Broadcasting, digital, Audio, Conventional)

21.               1^st Handbill was brought out by, William Caxton .( William Caxton, Gutenberg, Baired, Taylor)

22.               Advertising is an element of  Promotion, mix(Promotion, Product, Price, Place)

23.                Town criers is ancient form of advertising.

(Town criers, Radio, Newspaper, TV)

24.               Brand Image is the perception of the product in the mindset of customers.(Brand Image, Brand Positioning, Brand Equity, Brand Fatigue)

25.               , Institutional advertising is done by trade associations or cooperative groups.

(Primary, Secondary, Institutional, Service)

26.               Advertising is an element of Promotion –mix.( Promotion, Price, Place, Product)

27.                Advertising refers to the paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. ( Advertising, Publicity, Sponsorship, Personal selling)

28.               Audience are  Buyers ( Sellers, Vendors, Buyers,Manufacturers)

29.                B. Dattaram & Company is the oldest ad agency in India.

B. Dattaram & Company, S Minakshi & Co., P. Sawlaram & Co., ABC Co. ltd.)

30.                Bengal Gazette is the first newspaper in India.(Bengal Gazette, Mumbai Gazette, Chennai Gazette, Gujarat Gazette)

31.               Brand image is the  Perception of the brand in the minds of target customers.( Perception, Goodwill, Look out, knowledge)

32.               Creativity is the foundation of advertising. (Creativity, Media, Photographer, Art director)

33.               Detailed information about the product can be given in  print advertising.( print, TV, Radio,  Poster)

34.               Direct-action Advertising is undertaken to obtain immediate response of the target audience. (Direct-action, In direct action, Service, Product)

35.               Antidrug campaign as an example of Social advertising. ( Social, Product, Service, Institutional)

36.               Government maintains transparency and keeps companies free from disputes. ( IMC, Product, Service, Government)

37.               IMC unifies all marketing communication tools. ( marketing, personal, non-personal, mass)

38.               Ad. Agency   works on behalf of advertiser. ( Ad. Agency, Media, Govt.,Company)

39.                Media relations is the jest of Ad. Agency. ( Media relations, Creativity, Productivity, Punctuality)

40.               Art director is the head of  Creative, department.( Creative, Media, Administrations, Contact)

41.               Traffic dept. of Ad agency looks after  Schedule .( Schedule, road traffic, signal system, creative work)

42.               Modular agency provides services on piece meal basis. ( Full service, Modular, Creative Boutique, Global)

43.               Creative Boutique  provides  Specialized services.( Specialized, General, Normal, All)

44.                In house, agency is a part of Advertiser’s Organization. ( In house, creative boutique, Local ,Mega)

45.               Ad. Agency is the  Intermediary ,between client and the media.( Intermediary, Client, Rival, Friend)

46.               Mega agency is the result of  Global of many agencies.( Mega, Local, Specialist, Global)

47.               ( In house  is the combination of Ad. agency and Ad. department ( In house, Media buying, Creative boutique, Global agency )

48.               (Client turnover means no. of clients who leaves an agency. And join another.

(Client turnover, Labour turnover, Creditor turnover, Debt. Turnover)

49.                A Full service  agency provides all services including marketing services(A Full service, Modular, specialist, Mega)

50.               B2B agency is a type of agency working along with e commerce.

(Full service, B2B, In house, Mega)

51.               Commission is a traditional method of paying compensation to Ad. agency.

(Commission, Charges, Cost plus system, Fees)

 

 

52.               Mutual trust is the base of agency client relationship.( Mutual trust, Non transparency, Informal relations, Friendship)

53.               Dissatisfaction is the main reason for Client turnover, .

( Getting Client , Client payment, Client turnover, Client relations)

54.                Referrals is a mean of getting clients. ( Referrals, Turnover, Budget, Investments)

55.                Creative pitch is the presentation by Ad. Agency to a client.

(Creative pitch, Creative Brief, Creative Copy, Creative Layout)

56.               Copy writers and Art directors should have mainly conceptual skills.

(Conceptual, Operative, Communication, Sress releasing )

57.                Visualization refers to imaginative power advertiser.

(Client relations, Visualization, media connection, controlling Ad. agency)

58.                Production house undertakes the job of editing, recording, dubbing etc.

(Production house, Ad. agency, Camera man, Art director, Copy writer)

59.                Animation refers to computerized games, video technology etc.

(Animation, printing, Market research, Modelling)

60.                Free lancing  refers to  self-employment.( Free lancing, Copy writing, Creativity, managing Ad. agency)

61.               Graphic designing is mainly concerned with Print media.

(Print, Radio, Audio, Outdoor)

62.                (INS gives accreditation to Ad. agencies in India.

(INS, AAAI, IMRB, ASCI)

63.               Advertising is an element of .Production costs.( Production, Distribution, Administration, Office)

64.               Advertising should maintain Ethics ( Ethics, Relations, profit, Price)

65.                ASCI is a self-regulatory body.( ASCI, Internet, ABC, TV)

66.                DAVP is a nodal agency of Government.( ABC, DAVP, AAAI, DD)

67.               , Social advertising is also known as pro bono advertising. ( Financial, Political, Social, Ethical)

68.                FB is a type of social media( FB, Newspaper, Magazine, TV)

69.               Advertisement of Pulse Polio is an example of Social advertising. ( Social advertising, Advertising through social media, Political Advertising, Financial Advertising)

70.                Surrogate advertising is deceptive. ( Social, Financial, Surrogate, Pro bono)

71.               Surrogate advertising is undertaken for products which are restricted.

(Promoted, restricted, healthy, good)

72.               The goal of ASCI is to enhance Public confidence in advertising.

(Public, Private, Self, Social)

73.               Generic advertising is also known as primary advertising. (primary, Secondary, Social, Pro bono)

74.                Full service agency provides all advertising services to the client. (Full service, Creative Boutique, Modular, In house)

75.               Generally, ad agencies get commission from media of 15 percent.

(15, 20,10, 7)

76.                Graphic designing, means communication through visuals.

         (Graphic designing, fashion designing, greeting design, tour designing)

77.               In India ad agencies get accreditation from  INS ( INS, TRP, TV, Radio)

78.               In house agency is maintained by large advertises.( In house, modular, creative boutique, mega agency)

79.               An advertising agency is an independent, organization composed of creative people.

(Independent, dependent, single, double)

80.                Animation refers to creation of moving pictures and images,.

(Animation, Graphics, Free hand, Abstract)

81.               Advertising  Reduces the prices.( Reduces, maintains, increases, does not change)

82.               Healthy competition  is the result of advertising in long run. (monopoly, competition, body, economy)

83.                Creative pitch refers to the presentation by advertising agency to a prospective account. ( creative pitch, creative brief, cricket pitch, voice pitch)

84.               Advertising agency is a commercial organization. (service, industrial, voluntary, non-commercial)

85.               ASCI code is applicable to misleading ads on all . ( Print, broadcasting, audio, all)

86.               Advertising creates demand ( demand, marketer, seller, consumer)

87.               ASCI is a  voluntary  body.( statutory, voluntary, commercial, profit making)

88.                Truthful  advertising eventually wins.( Truthful, Fake, False, Wrong)

89.               Advertising provides economies of large scale. ( large, small, average, optimum)

90.                Truthful advertising  develops reputation of the brand.( Truthful, illegal, false, exaggerated)

91.               Anti-drugs campaign is  Pro bono advertising.( Pro bono, unethical, lawful, undesirable)

92.               Bharat Nirman campaign is launched by  AIR .( DAVP, DD, AIR, ABC)

93.                Consumer Complaint Cell is the heart/soul of ASCI.( Consumer Complaint Cell, Red cell, White cell, Grievances cell)

94.               ASCI was established in the year 1985. ( 1985, 1995, 2005, 1975)

95.               Culture is the life of a society.( Culture, Economy, Market, Products)

96.               DAVP is creative wing of government. ( production, warehousing, creative , insurance)

97.               DAVP is the nodal agency looking after multimedia advertising for the government. ( ABC, TRP, DAVP,KBC)

98.               DAVP is the nodal agency looking after multimedia advertising for the government. ( model, nodal, mercantile, commission)

99.                Culture is the combination of all tangible and intangible elements in society.( Culture, Money, Market, Product)

100.           ASCI,   has regulatory powers to ban misleading ads. ( ASCI, DAVP,ABC, INS)

101.           Tobacco is a  harmful product.( Tobacco, Chocolate, Biscuits, Ice cream)

102.          Lose weight without exercise/ diet is an example of  False, advertisement(False, Ethical, Good, Acceptable)

103.           Value based advertisement create reputation for the brand and company.

(Value based, Unethical, Normal, False)

104.          children’s are soft targets for advertisers. (children’s , Women, Handicapped, Youths)

105.           Govt. undertake advertising through DAVP to promote social/ national interest.( Govt., Companies, Political parties, NGOs)

106.          Selective advertisements is for  Branded products.( Branded, Generic, Primary, Unbranded)

107.          Selective advertisements is for branded products.  (Generic, Primary, Unbranded, Selective)

108.          Creative advertising creates demand. ( Supply, Production, Demand, Commission)

109.          Advertising is a communication process.( Communication, Non communication, Production, Distribution)

110.          There are 8 elements in communication process.( 2,3,5,8)

111.           Target Audience, is an element of communication process of Advertising.

(Target Audience, Teacher, Student, College)

112.          Traffic symbols is encoding in communication process of advertising.

( Brand , road signals, traffic symbols, code language of CID)

113.          AIDA was popularized by Ek strong.( ek strong, William, John Baired, Marconi)

114.          Brand image is mental picture of a brand.

(Brand image, Brand Equity, Brand Loyalty, Brand Integrity)

115.          In AIDA; D stands for Desire ( Demand, Desire, Devil, Duty)

116.          70% of Indian population lives in villages.

(100%, 10%, 25%, 70%)

117.           Shown Tell popular strategy for rural market.

(Shown Tell, Read, Listen, high technology)

118.          Advocacy is an aggressive advertising.

(Product, Service, Financial, Advocacy)

119.          Corporate advertising is also known as institutional advertising.

(product, Brand, Institutional, Service)

120.          Green advertising refers to advertising of green products( green colored, useful, chemical, eco-friendly)

121.          Corporate advertising enjoys reputation for a  company, (company, brand, service, activity)

122.          Ads undertaken by a trade association are called as, selective ads.

(Primary, selective, pioneering, retentive)

123.           Nontoxic elements are safe for human body.

(Nontoxic, Toxic, Chemical, Non organic)

124.          Using recyclable package is red advertising.

(green, yellow, red, purple)

125.           Convergence means giving news on you tube also.( Convergence, Translation, Diversion, Digitalization)

126.          Internet  Pop ups is used by marketer to collect information about one who browses any web site.( Spy ware, Server, Pop ups, Advertisements)

127.          The split between media agencies and creative agencies is called  Un bonding (Bundling, Unbundling, Bonding, Un bonding)

128.          Local agency is a recent trend now.

(Global, Unethical, Normal, Local)

129.           Trolling of Face Book is a common practice in advertising now.

(Live streaming, Cutting, Controlling, Trolling)

130.          Pokeman is an example of augmented/ virtual reality.

(Pokeman , W’App, FB, Instagram)

131.          Green advertising promotes ecofriendly products.

(Green, Yellow, Red, Pink)

132.          Advertiser is the encoder of the message.

(Advertiser, consumer, media, Govt.)

133.          Audience is the decoder of message.

(Advertiser, Audience, Media, Channel)

134.           Brand Equity is the incremental value of a Brand.

(Brand Equity, Brand Frequency, Brand Image, Brand Loyalty.)

135.          Under brand crisis  negative, event centers around a particular brand.(negative, positive, neutral, attractive)

136.          Advertising has a role to play brand building.

(Brand, machine, tower, property)

137.           Brand crisis leads to loss to the company.

(Brand crisis, Brand Image, Brand positioning, Brand Equity)

138.          Communication ends with feedback.

(Decoding, feedback, encoding, hazards)

139.          Brand, Loyalty means repeated purchases of a brand.(Crisis, Loyalty, Equity, Image)

140.          The fastest growing media for advertising is, Internet .

(TV, Internet, Radio, Newspaper)

141.          Communication process requires eight elements.

(two, eight, three, four)

142.          Advertising is mass communication.

(personal, mass, negative, necessary)

143.          Indian rural market is diverse .

(diverse, homogenous, abstract, non reachable)

144.          Internet   spyware helps in tracking viewers of a website.

(spyware, software, hardware, nowhere)

145.          financial advertisers lack accountability.(Political, financial, Product, Institutional)

146.          The Federal Trade Commission has issued guidelines on  Institutional advertising.( Green, product, Red, Institutional)

147.          Hoardings is common media in political advertising.(Hoardings, Internet, Balloon, Window display)

148.          Brand  Loyalty is an attempt to allot human characteristics to a brand.( Personality, Identity, Equity, Loyalty)

149.          Brand association is a connection between a brand and its utility.

(connection, disconnection, bridge, agent)

150.          Brand Equity means placing a brand in the mind set up of the audience. ( Positioning, Personality, Identity, Equity)